{"product_id":"iroiro-premium-natural-semi-permanent-hair-color-100-dark-red-4oz","title":"IROIRO Premium Natural Semi-Permanent Hair Color 100 Dark Red (4oz)","description":"\u003ch2\u003eVibrant, nourishing color without compromise\u003c\/h2\u003e\u003cp\u003eDiscover IROIRO Premium Natural Semi-Permanent Hair Color in 100 Dark Red. This cream-based dye blends 95% natural ingredients with pure coconut oil to deliver rich, vibrant tones while supporting hair moisture and health during coloring. The formula is gentle and easy to apply, ideal for refreshing or reviving color between salon visits. A light yuzu–cranberry note adds a pleasant sensory element to the coloring process, enhancing the overall experience.\u003c\/p\u003e\u003cp\u003eIROIRO stands out for clean beauty choices. The color is vegan and cruelty-free, and it avoids petrol-based chemicals, PEGs, parabens, synthetic preservatives like Methylisothiazolinone and Methylchloroisothiazolinone, harsh fragrances, peroxide, ammonia, PPD, and alcohol. This combination helps you color with confidence, knowing the formulation emphasizes natural ingredients and responsible production.\u003c\/p\u003e\u003ch3\u003eKey benefits at a glance\u003c\/h3\u003e\u003cul\u003e\n\u003cli\u003eVibrant, long-lasting color powered by a formula with 95% natural ingredients and coconut oil for hydration\u003c\/li\u003e\n\u003cli\u003eCream-based texture that glides on smoothly and washes out gradually\u003c\/li\u003e\n\u003cli\u003eCruelty-free and vegan, with a focus on clean, non-irritating ingredients\u003c\/li\u003e\n\u003cli\u003eEco-friendly packaging using lightweight, recyclable eco-pouches to minimize waste\u003c\/li\u003e\n\u003cli\u003eOptimal for lightened hair: for Silver, Platinum, or Pastel shades, pre-lightening to Level 10+ is recommended\u003c\/li\u003e\n\u003c\/ul\u003e\u003ch3\u003eEco-conscious packaging and real-life use\u003c\/h3\u003e\u003cul\u003e\n\u003cli\u003eEco-pouches reduce packaging waste and support efficient storage\u003c\/li\u003e\n\u003cli\u003eLightweight design lowers shipping impact while preserving product integrity\u003c\/li\u003e\n\u003cli\u003eDesigned to help you use nearly every drop of color with less waste\u003c\/li\u003e\n\u003c\/ul\u003e\u003ch3\u003eHow to get the best results\u003c\/h3\u003e\u003cp\u003eApply evenly to clean, dry or towel-dried hair. Process as directed by the product instructions for your desired tone. For lighter, cooler shades, plan a pre-lightening step to Level 10+ for optimal payoff. After color develops, rinse thoroughly and style as usual to reveal a vivid, natural-looking result. The 4 oz and 8 oz eco-pouches provide flexible options for single-serve use or maintenance color runs.\u003c\/p\u003e\n\u003csection class=\"product-faq-snippet\"\u003e\u003ch3\u003eFAQ\u003c\/h3\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: What makes IROIRO Premium Natural Semi-Permanent Hair Color different?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: IROIRO uses 95% natural ingredients, vegan and cruelty-free, with coconut oil for nourishment; a cream-based formula free from petrol-based chemicals, parabens, peroxide, ammonia, PPD, and alcohol.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: Do I need to pre-lighten hair for all shades?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: For Silver, Platinum, or Pastel shades, pre-lightening to Level 10+ is recommended for best results.\u003c\/p\u003e\n\u003c\/div\u003e\u003c\/section\u003e","brand":"iroiro","offers":[{"title":"Default Title","offer_id":47324807332098,"sku":"B01IU3MMFO","price":569.87,"currency_code":"MXN","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0798\/0449\/8178\/files\/iroiro-dark-red-4oz-pouch.jpg?v=1770072200","url":"https:\/\/puromexico.shop\/products\/iroiro-premium-natural-semi-permanent-hair-color-100-dark-red-4oz","provider":"Pura Mexica | Belleza Premium Natural para Piel, Cabello y Fragancias","version":"1.0","type":"link"}